A new USI television commercial is scheduled to premiere during the Super Bowl on Sunday, February 4 in the local market. The commercial introduces a marketing campaign, “Where Role Models are Shaped,” focusing on the individuals who influence us to follow our passions, encourage us to push through during difficult times and shape us into role models for others. The campaign captures the drive and passion of our faculty, the determination and ambition of our students and the care of each employee who devotes time and energy to ensure resources are in place to create success stories.
While an actress was hired for the lead in the commercial, viewers will recognize that all the students and faculty are members of the USI family. Many areas of campus are highlighted such as the view from the Griffin Center, Rice Library, the Performance Center, University Center and a Romain College of Business classroom, among others.
“What’s exciting is that you see the physical beauty of campus, but also a story unfolds about a new student who is transformed by the quality of the experience and people of USI, and learns to shape and lead others, thereby becoming a role model herself,” said Kindra Strupp, associate vice president for Marketing and Communications. “We believe this is authentic to our campus experience because hundreds of USI role models were identified by name in recent surveys of faculty, staff and students!”
In addition to tuning in to the Super Bowl to see the commercial premiere, think about others at USI who have served as mentors, influenced you to dig in and try harder or have empowered you to make positive changes needed to help USI thrive.
In Monday’s USI Today feature, a YouTube link for the commercial will be shared as well as some behind the scenes stories, photos and quotes from USI students and faculty featured. We encourage you to share the video on your social media channels, and utilize the hashtag #USIrolemodels to share your USI role model stories. Your participation will help make this campaign successful.
Photo Credit: USI Photography and Multimedia
Still shot from the commercial